Shoppers are eager to get their hands on the limited-availability merchandise at the new Disney Storyland Boutique.

Even if there isn't too much exclusive merch at the Disney Storyland Boutique today, the possibility of more in the future exists. According to Disneyland, the store will "continuously transform its ...

The “store of stories” will feature curated and rotating themes that change on a quarterly basis, according to the Disneyland ...

New collectible medallions featuring the new shops at Downtown Disney are now available in World of Disney. The featured ...

A new Downtown Disney store focusing on storytelling and regularly changing storylines will debut with a Japanese “super cute” theme that leans heavily into adorable and cuddly plush dolls.

The Disney Dress Shop that had largely stopped selling dresses and hopped from one location to another in Downtown Disney will be rebranded as the Disney Storyland Boutique selling a wider range ...