“420”在网络文化中是个标志性符号，常与轻松、叛逆的亚文化挂钩。马斯克选这个价格，明显是在“玩梗”。他后来坦言，420美元的价格部分是为了“好玩”，想看看能掀起什么波澜。然而，这个玩笑代价不小：特斯拉股价剧烈波动，美国证券交易委员会（SEC）以发布误导性信息为由，对马斯克和特斯拉各罚款2000万美元，马斯克还被迫暂时辞去特斯拉董事长职务。

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