This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

On the 3rd of December 2024, the Information Regulator published a Guidance Note on Direct Marketing (“the note”). The note expanded the definition of electronic communications to include ...

The new consulting program from Hyperscale Media founders Alex Jackson and Shaul Tsor provides targeted paid advertising and ...

Meanwhile, Nintendo’s Switch successor, Nintendo Switch 2, will get its own direct next week on Wednesday, April 2. Expect even more game announcements and release dates then. Nintendo’s ...

A new Nintendo Direct showcase will be streamed live on Thursday, March 27. The new Direct will focus on games coming to the original Switch, not the upcoming Nintendo Switch 2, Nintendo announced ...

There were more questions in the P.E.I. legislature Friday about the costs associated with the province’s deal with the NHL, ...

Cogito Strategies joins WTTC as a Regional Member, bringing expertise in hospitality and tourism consultancy to enhance ...

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve ...

Alsafa Power Consultants AND Engineers Private Limited is an Indian Non-Government Company. It's a private company and is classified as'company limited by shares'. Company's authorized capital stands ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.