Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Eskimi, a digital media company with deep Nigerian roots, has announced a bold transformation, shifting from a demand-side platform to a full-fledged creative and media tech powerhouse.According to a ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

FC Barcelona continues to demonstrate why as its slogan proclaims, it’s "More Than a Club" by embracing innovative digital ...

Chevrolet is launching a new advertising campaign in Brazil to celebrate its 100th anniversary of operations in the Latin ...

However, new approaches solve the problem of digital ads and people’s short attention spans. Clothes like hoodies with logos, ...

The digital advertising industry in 2025 is not merely ... Advertisers can now blend brand awareness with performance marketing by synchronizing CTV campaigns with mobile retargeting, effectively ...

Life in the digital world can be rewarding. It’s convenient to order groceries for pickup, share photographs or music, and keep in touch with family and friends, no matter the distance. However, it ...

Here’s how, according to gaming and sports marketing expert, Kevin Kim. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings ...

“These slogans aren’t just marketing tools ... music saw a 25-point branding increase, while digital ads with familiar slogans boosted brand recognition, distinctiveness, enjoyment and involvement.

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...