Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

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Eskimi, a digital media company with deep Nigerian roots, has announced a bold transformation, shifting from a demand-side platform to a full-fledged creative and media tech powerhouse.According to a ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

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Ninety-one percent of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant product offerings. 1 However, according to a survey done by Accenture, ...

FC Barcelona continues to demonstrate why as its slogan proclaims, it’s "More Than a Club" by embracing innovative digital ...

Discover the 15 essential digital marketing materials every small business needs to boost brand visibility and drive growth for your online presence! The average small business owner throws away ...

“These slogans aren’t just marketing tools ... music saw a 25-point branding increase, while digital ads with familiar slogans boosted brand recognition, distinctiveness, enjoyment and involvement.

The Consumer Protection Authority (CPA) has launched its ‘Misleading Advertisements’ campaign under the slogan “Beware, it may ...