Joan Verdon is a veteran retail reporter based in Northern New Jersey. The theme at New York Toy Fair is “Play Reimagined”, and this year the toy companies - large and small - that are ...

NY Toy Fair 2025 was the place to be this past weekend, especially if you’re the type to get excited over some awesome collectibles. Hasbro took the opportunity to unveil some new items ...

By Danielle Kaye Reporting from Toy Fair in New York City At the biggest toy industry trade show in the Western Hemisphere this weekend, toy makers, as usual, displayed seemingly endless rows of ...

M.A.S.K. is back! After years of fans clamoring for a proper revival, The Loyal Subjects (TLS) has teamed up with Hasbro to breathe new life into the classic 1985 toy line just in time for its 40th ...

PAWTUCKET, R.I., March 01, 2025--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, 2025) to reveal an ...

It was a big night in New York City as The Toy Foundation, the philanthropic arm of The Toy Association, revealed the winners of the 25th annual Toy of the Year (TOTY) Awards at its annual fundraiser ...

"Push! Push!" Spin Master's Primal Hatch aims to excite Jurassic Park fans with its new evolution in the Hatchimals toy line. Bridget Carey Editor at Large Bridget Carey is an award-winning ...

In collaboration with Hasbro, The Loyal Subjects is launching a brand new M.A.S.K. toy line inspired by the 1985 original series just in time for the franchise’s 40th anniversary, and the first ...

But after a closer look at the toy in her hand, she realized it was because Salem thought the toy was actually modeled after her grandpa. Brado, who lives in Michigan, tells PEOPLE that Salem had ...

Fans can look forward to a wide range of apparel, merchandise, and toys that will launch alongside the film. Mattel is getting in on the Minecraft toy action. Here are six Mattel toys that will be ...