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For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

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Murugasu, U. and Subbarao, A. (2025) Customizing Customer Experience: A Systematic Review of Digital Personality in Telecommunications. Open Journal of Business and Management, 13, 1449-1479. doi: ...

In the fast-moving world of robotics we line up the most likely movers and makers vying to control the automated future ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

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Creativity and Innovation: Thinking innovatively to develop creative marketing campaigns and differentiate the product from competitors. • Data-Driven Decision Making: The ability to track ...