“Deion is the original athlete marketing machine,” Constance Schwartz-Morini, Sanders’ longtime business partner and agent, told The Athletic in 2023. Sanders’ new deal ends a somewhat ...

BOULDER, Colo. — Deion Sanders will still interrupt whatever he’s doing — even if he’s in a room full of cameras and reporters — to pick up a FaceTime from son Shedeur. He still touts ...

Deion Sanders believes either Heisman-winner Travis Hunter or his quarterback son Shedeur Sanders will end up with the Cleveland Browns. The Browns hold the No. 2 pick in the NFL Draft and have ...

On and off the field, coach Deion Sanders has ... However, athletic director Rick George and other CU higher-ups have confidence that Sanders is worth the investment. You have to spend money ...

Deion Sanders has his players’ backs better than almost any coach. That’s certainly the case for him with Travis Hunter and Shedeur Sanders. Colorado held a showcase event on Friday where ...

Deion Sanders has a former NFL MVP in his corner. Cam Newton of Auburn Tigers and Carolina Panthers fame recently shared his expectations for Sanders' third year at Colorado. Given that Sanders is ...

A new car for Shilo Sanders will have to wait. The now-former Colorado defensive back was promised a new ride by his father Deion if he could run a 4.4-second 40-yard dash at the Buffaloes’ pro day.

In this year's draft, two of the most talked about prospects are his son, quarterback Shedeur Sanders, and two-way player Travis Hunter. At a press conference for Colorado's pro day, Deion gave a ...

Beyond the presence of head coach and Pro Football Hall of Famer Deion ... Sanders will have to be dropped into a good ecosystem to keep ascending at the next level. Nate Tice and The Athletic's ...

Colorado Buffaloes coach Deion Sanders made a push to hold a joint ... Just days before the ruling, Colorado’s athletic director, Rick George, was confident that the NCAA would approve of ...

On the football field, Shedeur Sanders can certainly relate. The Colorado Buffaloes quarterback and son of Deion Sanders is just about ready to close the book on his college career and start a new ...

Colorado football coach Deion Sanders addressed the bankruptcy case ... Nate Tice and The Athletic's Dane Brugler break down the quarterbacks in the 2025 NFL Draft class. Pro Bowl WR Julio Jones ...