It’s a marketing practices conundrum. Consumers want personalization, and they are more likely to buy more and spend more with brands that tailor the experience. On the other hand, consumers are ...

Tools, systems, and best practices that enable access to, analysis, and use of information for decision making. The systematic analysis of data, ranging from descriptive (what is) to predictive and ...

Spend less time wrangling data and more time uncovering opportunities with Bloomberg’s growing number of investment research data products. Purpose-built and curated for rigorous investment ...

The Master of Science in Social Data Analytics and Research degree program builds on faculty expertise in criminology, economics, geospatial information sciences, political science, public and ...

is usually expressed as opinions includes descriptive information is gained using open-ended questions, eg ‘What do you like about the product and why?’ It provides a business with detailed ...

Our award-winning, multi-asset class global research team's primary goal is to support you in analyzing the pivotal questions that drive your investment decisions. As a market-leading investment bank ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Supplemental information from current and past issues of the Journal of Accounting Research. Users downloading any of the files provided as part of our data and code sharing policy certify that they ...

DETROIT & TOKYO--(BUSINESS WIRE)--VicOne, an automotive cybersecurity solutions leader, today announced in-depth analysis revealing concerning signs for the global automotive industry in 2025 ...