At CMSWire, our Voice of the Customer channel is your go-to hub for the latest Voice of the Customer News and insights. With a keen focus on emerging Voice of the Customer trends, we aim to ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation.

Air India has expanded its collaboration with Salesforce by adopting Agentforce to enhance its customer service operations. As one of the first airlines to go live with Agentforce, Air India is ...

Gladia, an AI transcription and audio intelligence provider, launched Solaria, a next-gen automatic speech recognition (ASR) model designed to redefine real-time communications for call centers and ...

customer service dynamics, martech trends, and how generative AI is impacting our industry, platforms and practices. Our in-house research reports and market guides help you navigate the digital ...

Zaltman, Gerald, and R. Coulter. "Seeing the Voice of the Customer: Metaphor-based Advertising Research." Journal of Advertising Research 35, no. 4 (July–August 1995): 35–51.