Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction data made nearly five times more money than their peers. So, yes, customer ...

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

How to Move From 'Me Too' to 'Perfect Partner' In psychology, it's called empathetic intelligence ... you likely won't buy them. When telling your customer's story, don't concentrate on what they ...

Discover how long wait times impact customer behavior and revenue. Explore the growing role of automation in foodservice and ...