Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction data made nearly five times more money than their peers. So, yes, customer ...

How to Move From 'Me Too' to 'Perfect Partner' In psychology, it's called empathetic intelligence ... you likely won't buy them. When telling your customer's story, don't concentrate on what they ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

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