Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction data made nearly five times more money than their peers. So, yes, customer ...

Money is a deeply emotive subject, our attitudes to it vary wildly and we are reluctant to bring it up in conversation. Could ...

The chargeback process was originally designed over 50 years ago to protect consumers, but as e-commerce merchants will tell ...

We are interested in hearing about your experiences on the Psychology Today website ... a missing issue you can do so on our magazine customer care site. Self Tests If you would like to access ...

Discover how long wait times impact customer behavior and revenue. Explore the growing role of automation in foodservice and ...

In a phenomenon that Delish calls “menu psychology,” eateries entice hungry ... If a bill is higher than a customer intended, they will surely factor that final impression in when choosing ...