A customer journey map works much like the map you’d use to navigate any type of journey. But instead of mapping your way to ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Are you still using sales funnels to map your marketing to customer journeys ... of how lifecycle marketing matches up with just one type of modern customer journey: What's most important is that at ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...