In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Are you still using sales funnels to map your marketing to customer journeys ... This chart from Smart Insights is a good visualization of how lifecycle marketing matches up with just one type of ...

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer fit for purpose. As the number of channels has expanded to include an ...