Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win ... They may also create and run original paid or organic ads on social ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. “While social media ...

In a world driven by social media, are galleries becoming increasingly obsolete? Some Hong Kong artists are entirely online, evolving into influencers and opinion leaders. There are innumerable ...

Over half of HCPs reportedly notice relevant ads and posts on their social media feeds. As such, one can argue that compliant and transparent social media ads, targeted to HCPs, should be part of ...