Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win ... They may also create and run original paid or organic ads on social ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

We’re on the Hunt for a Creative Social Media Agency! We’re looking for an agency to partner with below services: - Strategy Planning - Social Media Marketing - Search Optimization - Video ...

Over half of HCPs reportedly notice relevant ads and posts on their social media feeds. As such, one can argue that compliant and transparent social media ads, targeted to HCPs, should be part of ...

The world’s oldest advertisement dates back to the 1st century AD. Discovered in the Greek ruins of Ephesus in Turkey, is a ...

I will explore for you the impact of AI across key industries – highlighting real-world case studies, strategic opportunities ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

“It is the advertising war, and especially the advertising war on social media, and I think what I show you will scare you.” ...

As part of BodyArmor’s largest media spend in brand history, “Choose Better” will span national television, digital creative, streaming, out-of-home and social media. After debuting this weekend ...

NEW YORK, April 16 (Reuters) - Chinese online marketplace (PDD.O), opens new tab Temu and fast-fashion retailer Shein, two of the biggest advertisers on U.S. social media, are sharply cutting ...