AI and machine-learning can achieve two goals: help marketers make better ads, faster; and make those ads more engaging through creative. The power of creative is underrated. But an assist from AI can ...

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers.

Kantar, the research firm, analyzed over 13,000 television, digital, print and outdoor ads from 2021 in a bid to find the secrets to success from the top performers. Product demonstrations, ...