Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Similarly, JCDecaux’s global creative benchmarking study found that 70% of outdoor ads fail to move the needle, reinforcing the need for better creative execution. This isn’t just money down ...

Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Chat with SearchBot Please note that your conversations will be recorded. Widely used bidding and targeting ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...