The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. The ...

According to research from System1, presented at CRA’s Heard audio showcase last month, 50% of Australian radio ads fail to ...

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive results. But that’s exactly what happened with our partner’s iGaming mini app ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Storyteller, creative leader, and confessed word nerd, Melusi Tshabalala has joined the VML South Africa team as executive ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.