The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Storyteller, creative leader, and confessed word nerd, Melusi Tshabalala has joined the VML South Africa team as executive ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Kargo, a leader in breakthrough advertising solutions, today announced that the company achieved 96% CTV growth in 2024 by ...

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