From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. The ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Meta advertising is no longer about structure and strategy – it’s a content game. Here’s what you need to know.

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Unlock the future of creativity with ChatGPT images. From ad banners to full campaigns, AI simplifies design and lets your ...

And who better to judge our phone behaviours than the furry victims at the receiving end of some of them,” says BBH Dublin creative lead Aubrey O’Connell. “Why do you keep sticking this rectangle in ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...