WWE stars storming Clash of Clans and Gatorade’s salute to fandom in Latin America.

Moreover, with single brands running many different ads, it becomes difficult to monitor whether an individual ad is effective. Yet, passing on creative testing is not a good option given the ...

It reflects a fundamental shift in how mobile ad creatives are made. It means manual iteration cycles may soon be obsolete. Creative performance can now scale with data, not just instinct.

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

Free-to-play (F2P) games are known for earning through microtransactions. But some games take a different route. These titles ...

In this extract from Jeffrey Ludlow’s book of essays, titled A Sign…, he explores how donor signs on cultural institutions symbolise power and wealth, but also sometimes controversy ...

Ad execs react to OpenAI adding imagery straight to its chat interface. When OpenAI announced earlier this week that image ...

YORKSHIRE'S impressive new performance venue has opened with an amazing line-up of headline acts, music, comedy, weekend ...

Adman Santosh Padhi (Paddy) has launched his independent advertising agency “Into Creative.” Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder ...