“Nothing has always positioned itself differently, and Flipkart was eager to push the messaging envelope,” says Sahil Siddiqui, Global Creative Head, Pepper Creative. “As a platform bringing the best ...

When Godrej Consumer Products (GCPL) named former FCB India creative chairperson Swati Bhattacharya as the global head of its in-house creative studio, Godrej Creative Lab, it triggered a debate ...