Content marketing driven by a demand generation strategy shifts ... But employee advocacy is a massively underrated content distribution strategy. At the time of this writing, only 17% of businesses ...

As marketing and communications professionals, we pour our creativity into our clients—but when was the last time you created ...

In my grad school days, in a writing ... marketing teams to fill in the gaps. External writers are hired to “just make it work,” often without deep enough input from experts. The result ...

University Marketing and Communications shapes affiliated brands ... For more information about writing SEO content, read our Top Five Ways to Improve SEO Rankings. The good news: the web and writing ...

Jono Alderson shares radical ideas about what it takes to compete against AI-driven search engines and an unpredictable ...

There's still a lot of juice left to be squeezed, cognitively and performance-wise, from classic Transformer-based, text-focused LLMs.

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge ...

SEO stands for Search Engine Optimization and helps search engines understand your website’s content and connect ... SEO is considered a digital marketing practice and can be applied to any ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The viral 'Prashant' trend, initiated by content creator Ayush, has captured social media, with brands like Swiggy and ...

Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low ...