Summer consumer campaigns have long been a key engine for economic growth. Now, Shanghai is stepping into the global ...

Knowing what factors influence women as they buy skincare products is crucial for cosmetics brands to understand the consumer journey and mindset. Microsoft Advertising's Linda Liberg unveils new ...

Consumer packaged goods (CPG) brands operate in a constantly evolving environment that is complex, dynamic and easily disrupted by new options and inputs —online and offline. Brand decision makers are ...