A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

Rheem celebrates a century since the Rheem brothers first founded the company in 1925, making galvanized steel tanks in a ...

Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump’s inauguration to declining consumer confidence. Also, what makes a good slogan?

It looks like that slogan may have worked too ... He has also invested in companies in the UK, such as Space Ape Games, the company behind social games such as "Samurai Siege" and "Rival Kingdoms." ...

Seoul, South Korea's second biggest carmaker, Kia Motors Corp, on Wednesday unveiled its new company logo and brand slogan as part of its business reorganisation plan. Last year, Kia announced its ...

After 10 years, Staples is dropping its once ubiquitous "That Was Easy" slogan as part of a new advertising campaign aimed at redefining the company for the digital age. Traditionally associated ...

The slogan is part of a broader brand update that ... a marketing professor at Harvard Business School. “Their brand has been ...