Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

COCA-COLA fans are raving over the company’s version of one of the world’s most recognisable drinks as it lands in UK stores ...

Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...

Fans of both Coca-Cola and Bacardi rum are about to see their dreams come true as the two beverage brands’ ‘game-changing’ ...

PepsiCo (PEP) began making concentrate in Ireland because of the country’s low corporate tax rate, but that strategy is ...

When Coca-Cola fully took control of BodyArmor in 2021 ... with refreshed packaging, a tweaked logo and its largest-ever advertising campaign. The splashy ads feature athletes like NFL player ...