Change management within organizations is a nuanced art—one that demands precision, behavioral insights and a robust system ...

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. This leads to low adoption and utilization rates. In smaller ...

Psychological Needs And Change Management The conventional change management approach frustrates all three of these needs. When managers’ tactics to reinforce change behaviors through relentless ...

Ely, R. J., and D. E. Meyerson. "Theories of Gender: A New Approach to Organizational Analysis and Change." Research in Organizational Behavior 22 (2000).