Awns are the bristly parts at the top of wheat, barley and many wild grasses found both in urban and rural areas, and they stick like glue to fur.When these grasses are in high season (around summer ...

It’s the Breakfast of Champions No More: Cereal Is in Long-Term Decline Kellogg’s plan to ditch its cereal business highlights the depressed outlook for what was once America’s morning staple.

Eating cereal for breakfast may be a habit you want to break, either for yourself or your kids. A recent study finds newer cereals have more sugar, fat and salt.

Snoop Loopz is a brand new cereal from Snoop Dogg’s Broadus Foods line that he co-founded with fellow rapper Percy “Master P” Miller.

Cereal on its own isn’t usually a major source of protein.Some grain-free brands do boast about extra-high protein content, but these can be pricier, and they also often contain more processed ...

Kellogg's year-old campaign promoting "cereal for dinner" got some new life last week after the company's CEO, Gary Pilnick, mentioned it seems to be "landing really well" with American consumers.

Minnesota-based brands Seven Sundays and Lovebird are seeing rapid growth in a diminished cereal aisle as some consumers are willing to pay more for less-processed, "clean label" options.

JC Olivera / WireImage; Getty Images. Despite the scant details about Snoop Loopz, this isn't the first foray into the food and beverage space for either entrepreneur.

Cereal sales have gone soggy as indicated by the sales volumes of companies like General Mills (GIS) and the Kellogg Company (K) in the past two years. Yahoo Finance Reporters Josh Schafer ...