CMOs are caught between a rock and a hard place. The “rock” is the fact that buying media the old-fashioned way doesn’t work in a time when ever-greater shares of audience have migrated to ...

In last week’s column, I discussed the lack of online and search marketing education for marketing/advertising college students and the result this has in our industry’s inability to grow at the speed ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

One of the biggest decisions CMOs and other leaders must make is choosing an agency to market their company. Many attributes factor into this choice, including the convenience of the agency’s ...

Study Finds CMOs Overlook Search Opportunities To Drive Growth - 09/19/2019. Some of the missed opportunities include the role SEM plays in partner and affiliate management.

By analyzing a company’s Search Excellence, Market Leadership, and Brand Ownership, Adthena’s Search Intelligence Index enables CMOs to measure the success of their SEM in the context of their ...

It’s time for CMOs to harness the power of search engine marketing to drive tangible results – online and offline, argues Sarah Pike, chief marketing officer at direct mail marketing company ...

It’s hard to plan if you don’t know the differences and similarities between SEM and SEO. SEO uses an organic strategy to appear in search results. SEM is a paid strategy.

OMMA Awards October 9, 2024, NYC Brand Insider Summit CPG November 17 - 20, 2024, Santa Barbara Brand Insider Summit QSR November 20 - 23, 2024, Santa Barbara ...