A 30-second ad for Kalshi, an online trading service, presents a string of characters in wild scenarios making their picks for who will win the NBA Finals. All of the video clips were generated by AI.

Wrong. This kind of business decision making puts your organization at risk of careening off the rails like a runaway train—or, just as bad, of stalling on the tracks completely.

Good luck with that, says Olivier Sibony, who studies decision-making at HEC Paris, a business school. A distinguishing feature of biases is that people are unaware of them.

Decision Making 2.0 Generative AI can quickly interact with data, test hypotheses, simulate scenarios and provide summarized insights. AI agents can now be embedded in the workflow, accelerating ...