You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

A unique selling proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine different types of USPs, as outlined ...

Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...