A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

SLU's Ph.D. in international business and marketing offers students an intensive educational experience designed to prepare them for academic careers, typically as business school faculty. Admission ...

Rahama Wright, founder of Shea Yeleen, is one of the business owners who won a Good Impressions digital marketing consultation package.Speaking of the impact it had on her business, she says ...

And performance marketing typically lacks measures that account for its impact on brand building, ... A version of this article appeared in the May–June 2023 issue of Harvard Business Review. JS.

While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of ...

Admission to the Marketing minor is open to both Business and non-Business students who will have achieved Junior status (will complete 88 units by the end of Summer 2025) by Fall of the calendar year ...

Every business needs a marketing plan. It doesn't matter if you are a one-man service provider or a major corporation with 1,000 employees across multiple states. Marketing is what drives sales ...

Dr. Liu is an Assistant Professor of Marketing at the Leavey School of Business at Santa Clara University. He earned his Ph.D. in marketing at Indiana University. Prior to this, he earned his M.A. in ...

The landscape of small business marketing continues to evolve and staying ahead of the curve is crucial. These five essential tips will help you navigate the changing market, boost brand awareness ...