Many don’t realize that AI is everywhere– from streaming recommendations to virtual assistants. Artificial intelligence has ...

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data ...

Companies use forecasting to help them develop business strategies. Past data is collected and analyzed so that patterns can be found. Today, big data and artificial intelligence have transformed ...