The Burberry Check was first used to line our rainwear in the 1920s. Today, it continues to be a beacon of Burberry craftsmanship and style, underpinning heritage and seasonal iterations of our ...

What has been equally as influential is the invention of Burberry’s trench coat. British soldiers enlisted during World War I were actually the very first to wear the iconic silhouette in the ...

The campaign’s films combine classic romantic tropes with the ever-changing British weather, proving that the Burberry trench coat is the must-have piece of outerwear for tackling any weather.

London in Love" is a continuation of the campaign released in October 2024, and it pays tribute to beloved British romantic comedies with help from movie stars and models.

The campaign films cleverly blend classic romance with Britain's unpredictable weather, making a strong case for the Burberry trench coat as the ultimate outerwear essential for any climate.