Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Family Weekend at the University at Buffalo is an eagerly anticipated event that brings together students, their families and supporters, friends, and the university community in a celebration of the ...

A pack of eight hot dogs cost $8.49, excluding taxes and fees. Since it's a New York brand — and I live in the city — I half-expected to pay a little less for a local product.

The ownership group was founded by childhood friends Donato Lanni, Mark Halloran, and Rob van Blokland to honor Canadian lore and racehorses ...

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Donald Trump has allowed his name to be stamped on a variety of products ranging from a Bible to NFTs.