Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.

Interview with WooCommerce shows the benefits of a strategic refresh to help businesses and search marketers stay relevant to users ...

This acquisition complements the existing product suite and allows GoDaddy to compete more directly with providers such as Block (owner of Square) and Shopify. While its shift into payment processing ...

Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...

Navigating the art of gaming deception, players discover how false vulnerabilities become their strongest weapons against overconfident opponents.

Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product ...

A brand extension is a strategic move that builds on existing ... as these standout examples illustrate. In 2022, Uber Eats used its Super Bowl commercial to highlight its expansion into ...

This guide outlines the top marketing and branding strategies to help you promote your business ... Define the voice and personality traits you consistently want your brand to convey across ...

TV studios are flexing their brand muscle more than ever in the streaming age. Studios have been more aggressive in getting their names out there and making sure viewers learn which company is ...

Today, more than 15,000 brands use the Klaviyo and WooCommerce ... Instead of relying on dozens—or even hundreds—of extensions, we’re focusing on delivering more value within our core ...

Take PhonePe, for example: its investment in a team of financial ... This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising ...