Bose places its branding front and center on each ear cup; you know that someone is wearing the Bose headphones. Sony keeps its branding more subtle, placing it just above the ear cup.

Bose also announced that you can pair its Ultra Open earbuds to the soundbar to use them as faux-rear speakers in surround sound—just the type of genre-bending listening she was alluding to.

Bose will no longer sell its Frames smart glasses after the end of 2023 — if you're even able to find any between now and then.

When Bose announced its AR intentions, it did so with a pair of sunglasses, not headphones. This might lead you to think there's still a visual component, but there isn't.

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The newer Bose Frames, which are available in three styles, start at $250; the original Bose sunglasses, which the company says don’t offer as full or deep a sound, start at $200.

Price: | bose.com When Bose launched the first Frames (more on that below), it promised augmented reality – but it’s ditched those plans in favor of audio sunglasses.