OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines that are thicker and all the same width, a new “point” mark, and a fresh wordmark set in its new typeface OpenAI Sans.

OpenAI has made headlines on more than one occasion over the last few months. Firstly, it was due to the sudden emergence of DeepSeek, its new rival based in China, and recently, ...

The AI powerhouse refreshes its visual identity, aiming for a more “human” look while integrating AI in the design process.

Finally, the so-called ‘blossom’ logo, which resembles a flower blossom and is made up of three intertwined triangles, is set to be used more sparingly, with the ‘OpenAI’ wordmark getting ...