One of the clearest signs of this shift is the Maple Leaf flag. Once seen by some as a symbol co-opted by the Freedom Convoy movement, the flag is now being embraced by a broader group of Canadians.

The Maple Leaf turns 60 years old on Saturday and, in the wake of U.S. President Donald Trump's continued jabs at Canada, the nation's flag and its special day are gaining more attention than usual.

'A flag of the future': Our prime ministers have been the Maple Leaf's biggest hype men Brian Mulroney lobbied for it as a student. Stephen Harper polled neighbours as a 5-year-old.