PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

1. **Maybelline Lash Sensational Mascara**: Drugstore mascaras can sometimes rival high-end ones, and the Maybelline Lash Sensational is a testament to that. Its fanning brush and liquid ink formula ...

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

All the experts agree that fluffy eyebrows are here to stay, but the 2025 variation is not so stiff or shiny. It’s a much ...

The logo is complemented by a bespoke sans-serif typeface designed by Blaze Type, GF Smith Homie. Coming in a number of weights, the primary typeface swaps the previous pencil thin workmark for ...

Make-up is one of the most important parts of any bridal look – but for South Asian weddings, it’s clost to an art form. From ...

Now, I did not over-pluck my eyebrows in the '90s, but with an irritating sparse area in my left eyebrow, I can relate to the struggles of those who did. Without filling in said area with makeup, it ...

Skinny brows dominated the '90s and early 2000s, and they're back with a vengeance in the mid-2020s. However, this time, ...

All the makeup products behind Bella Hadid's beauty routine, including her go-to drugstore brow pencil and the tinted SPF she uses instead of foundation.

Bella Hadid is the ultimate beauty muse. From the runway to the cover of magazines, she always puts on a makeup masterclass. However, once she's away from the blinding lights of the catwalk, the ...

Founder Anastasia Soare earned global acclaim for her Golden Ratio method, a guide on how best to groom the hairs on your temple and Brow Freeze is on hand so that once you have created your look, it ...

Sometimes years of over-plucking and natural thinning can leave your brows patchy and uneven. You can go for it if you want to shape your brows or want to reduce the daily hassle of filling in brows ...