The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

The March Madness logo is seen on a basketball during the 2024 NCAA tournament. / Grace Hollars/IndyStar / USA TODAY NETWORK via Imagn Images The 2025 NCAA men's basketball tournament Final Four ...

Big 12 commissioner Brett Yormark wanted the league's postseason tournament to reflect his idealized version of the league — young, hip, upscale and current — and that spilled like a bucket of ...