Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to ...

From 'John Wick's Derek Kolstad and 'Sonic the Hedgehog's Dmitri M. Johnson, the movie will also take inspiration from ...

Following the trend set by Barbie, a live-action Toys R Us movie is officially in the works. Read on for more!

Meet Nick Steff, the founder of Ryder Toys, a company that went from garage project to multimillion dollar ride-on brand.

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered the store one of the ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...

The latest line of Barbie Fashionistas dolls includes different body types and a mix of skin tones, eye colors, hair colors, hairstyles and so many fashions inspired by the latest trends!

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny Angel figurines, and more.