Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s joint values of exploration and limitless potential. The new shock ...

The band and case back also boast the famous Barbie™ silhouette, further projecting the Barbie™ worldview. The new watch also comes in special packaging inspired by Barbie™ doll boxes ...