Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Brody Penn tried every sport as a kid. He started with gymnastics, but his parents worried the gym was too far away. So they signed him up for ...

Mattel and Barbie have announced the first-ever LeBron James doll, making the athlete the brand's inaugural 'Kenbassador.' ...

At 40 years old, LeBron James is already a mega star beyond his play on the basketball court. He is considered by many to be ...