Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

When did we go from decrying the body image standards set by our Barbie dolls to buying merch to wear to midnight showings of the new Barbie film? Jess Bacon explores… In an age of nostalgia, it ...

There's no denying that the toy wish list of most children is likely to be quite long. And with many children's toys often ...

And he said toy shoppers drove store traffic and spent more time in stores. During the third quarter, gross billings for Barbie toys ... those from its Disney “Princess” line and its ...

It shows the development of Hong Kong’s famous toy industry through animations, comics, cinema and television trends. Despite the global fame of Barbie, Lee highlights the watermelon balls as ...

Mattel, the toymaking giant behind 2023’s blockbuster “Barbie” movie, is laying off 120 workers from its headquarters in El Segundo, California. The Uno owner announced its layoff in a ...