“Til then, I know just what I’ll do: Barbie, beautiful Barbie, I’ll make believe that I am you.” Despite toy industry naysayers, who carped that nobody would want to play with a doll that ...

Today, adults are the fastest-growing consumer segment of the toy industry. Barbie has long been catering to adult collectors, and now the brand is bringing Ken to fans in an unexpected way.

The Barbie brand has a long history of catering to adults just as much as children, and with adults now being the fastest-growing groups of consumers in the toy industry, according to Mattel ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand ... inspired narratives like “Jumanji” and “Barbie.” The producers are engaging in ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you can do it.

Ever since the blockbuster Barbie ... industry and society is catching up, because I do believe that play is essential and you should be enjoying toys and joy at all ages,” Totzke said ...