The project has been described as being in the vein of other successful toy-inspired narratives like “Jumanji” and “Barbie.” ...

“Til then, I know just what I’ll do: Barbie, beautiful Barbie, I’ll make believe that I am you.” Despite toy industry naysayers, who carped that nobody would want to play with a doll that ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...

The Indian toy industry is poised for growth ... Bharat is home to several traditional and modern toy manufacturing clusters, each with unique craftsmanship and materials. These clusters are ...

Here's a sentence I never thought I'd write: there's a live-action Toys "R" Us movie in the works. According to Variety, ...

In this trend, users can upload a photo of themselves, with a text prompt, that includes instructions on the outfit, pose, ...

Per Variety, Story Kitchen and Toys 'R' Us Studios have partnered up to develop a live-action film based on the brand. As the ...

India's import bill for toys from China dropped from USD 214 million in FY13 to USD 41.6 million in FY24, leading to a decline in China's share in India's toy imports from 94 per cent in FY13 to ...

Today, adults are the fastest-growing consumer segment of the toy industry. Barbie has long been catering to adult collectors, and now the brand is bringing Ken to fans in an unexpected way.

Barbie is partnering with the LeBron James Family Foundation to release this Barbie ... Ellen Slater is an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not ...

Indian toy industry sees opportunities from US tariff hikes on China, Vietnam, and other competitors. Local firms are expanding and forming global joint ventures. Early US-India trade deal and state ...

President Donald Trump’s tariffs are threatening to put a crimp in Christmas. The United States imports as much as 75% of the toy products it sells from China, according to the U.S. Commerce ...