Mazzocco reflects on her experience with her daughters (two Barbie fans, one not) when she talks about the diversity imperative at the brand. “I do all kinds of things for my kids that they don ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Get ready for a wild ride as we follow Barbie's journey from fashionista to award show sensation! Ever wondered what it takes to turn a plastic doll into the golden statue everyone dreams of? Craft ...

But one mum has revealed a 50p hack that’ll help get those pesky Barbie rubber bands out of your kids’ hair in seconds. The hair ties are often stretchy but are small and plastic-like to help ...

Discover how to create your own AI doll avatars in the trendy Barbie box style using ChatGPT. Join the viral Barbie box trend ...

“The kids don’t really have a choice in this ... who has earned the nickname “ICE Barbie” for getting dolled up on a series of the agency’s raids. Trump faced withering criticism ...